Tag Archives: advertising

What the Internet Thinks of Women

23 Oct

There is a lot of hype surround UN Women’s new ad campaign. It utilizes Google Search’s autocomplete feature and takes a screenshot of what happens when you search “women cannot”, “women should”, “women shouldn’t” and “women need to”. They are very powerful images, and it places the screenshot of the search over a woman’s mouth.

Something to note is that Google Search has different results for different people – Google personalizes your search results based on web history.

So, I typed in the above searches for both men and women, and these were my results (click to image to view full-size).

women cannot

 Not only is this a brilliant ad campaign, but it shows just how entrenched patriarchy and sexism are in our society. When we do the same searches for men, we can see how patriarchy negatively affects men as well. “Men shouldn’t cry” and “men need to man up” are some examples of how patriarchy is a human problem, not a woman’s problem. “Men cannot be feminists” shows us how much we really need men in the feminist movement.

What happens when you do these searches? What are your reactions?

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Best Ad EVER

30 Jul

Please go watch this. It is wonderful.

The only thing I would add: could it please also come with cheesy romantic comedies?